KAbV participated in the three week Horizons Digital Industry Projects programme, which brought together talented students from universities across the UK to work on real-world business challenges through research and evidence-based consulting.
The student consulting team focused on KAbV’s marketing strategy by analysing the industry landscape, refining customer segmentation across the company’s four revenue streams, and assessing the organisation’s value proposition and competitive positioning.
The collaboration provided useful strategic insights and highlighted innovative approaches to strengthening KAbV’s marketing direction and long-term growth planning.
